11:am

11 is a digital city guide created for that magical hour when the morning slows down, coffee becomes a ritual, and the day can still become anything.

More than a brunch guide, 11 was designed to help people discover the best cafés in Medellín for eating, working, meeting, or simply enjoying the city. It brings together local recommendations according to location, mood, and lifestyle—making it easier to find a place that feels right for every kind of day.

The concept transforms the city into a collection of small discoveries. A quiet table with good Wi-Fi for a productive morning. A beautiful café for an unhurried brunch. A vegan spot filled with fresh flavors. Or a new place waiting to be found somewhere between Belén, El Poblado, Laureles, Envigado, Los Colores, and Oriente Antioqueño.

Its content categories—Co-work, Vegan Lover, and Brunch—turn searching into an intuitive and playful experience. Instead of offering endless lists, 11 curates places with intention, helping people choose according to what they want to feel, eat, or create that day.

The visual identity captures the softness and spontaneity of late mornings. Pink, lavender, mint, cream, and warm red create a fresh, optimistic palette that feels social, contemporary, and full of possibility. Expressive typography gives the brand an editorial personality, while hand-drawn illustrations of coffee, croissants, pancakes, and everyday city moments make every recommendation feel personal and close.

Created by Andrea Espinal Studio, this lifestyle and city-guide branding project connects food, local culture, remote work, and urban exploration through a joyful visual system. 11 was imagined as a digital companion for locals, visitors, freelancers, creatives, and brunch lovers searching for the best cafés and work-friendly spaces in Medellín.

Because sometimes a new idea, a meaningful conversation, or an entire adventure begins with one simple question:

Where should we go at 11?