TIERRA

Branding with Soul and Identity

At Andrea Espinal Studio, we designed a unique visual identity that transforms a traditional finca into a boutique hostería full of character. The branding was conceived to reflect the spirit of the region its vibrant colors, landscapes, and native animals all brought to life through custom illustrations

Every animal was carefully hand-drawn, turning the brand into a storytelling canvas that celebrates local heritage while projecting a modern hospitality experience. The result is more than a logo or a palette: it is a coherent communication system that connects visitors emotionally with the place, inviting them to experience its authenticity and charm.